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FICTIONAL DOCUSERIES
TITLE SEQUENCE

FICTIONAL DOCUSERIES
TITLE SEQUENCE

THE WHITE LOTUS 
BRANDING PACKAGE

In collaboration with Kyle Switzer

TITLE SEQUENCE

TITLE STILLS

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BRANDING PACKAGE

PROMOS

CREDIT SQUEEZE

BUMP IN

MORTISE

END PAGE

BUMP OUT

LOWER THIRD

TRANSITION

PROCESS 

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The branding and sequences for The White Lotus have always been stunning and atmospheric, setting the tone for the show’s twisted plot. Even though the titles last just under two minutes, they tell a narrative about a society that collapses under the weight of its indulgences. We noticed how the editing of the sequences was slow and deliberate, creating a sense of suspense and anticipation; the sound design is ominous, atmospheric, dark, and foreboding. 

 

 

Taking these factors into account, we wanted to use metaphorical imagery that subtly alludes to the themes of sexuality and loneliness prevalent in the second season.

We leveraged the power of negative space and wanted the sequence to feel like we were going through a maze of different scenes. Employing a muted and soft color palette, our design intentionally plays with contrasts, resonating with the multifaceted themes explored in the show. 

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