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THE COFFEE FOX
BRANDING CONCEPT

Audio: Desi Lofi

STILLS
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PROCESS 

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For this hypothetical brand and artist collaboration assignment, I wanted to introduce my ethnic and artistic identity to one of my favorite local coffee shops in Savannah: The Coffee Fox

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I used tactile techniques of cyanotypes and lumen prints as the foundation for crafting my designs.

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I then used the process of scannography to enhance the visual elements of the prints, making them more vibrant and dynamic, allowing me to create beautiful and authentic designs for the cup sleeves.

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I also used stop motion and microphotography with tea leaves to add another tactile element to the promotional piece. 

Through these techniques and designs, I echo The Coffee Fox's craftsmanship of high-quality coffee, creating a symbiotic fusion that reflects both my artistic identity and the essence of brand.

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