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Through research of the brand Complex, I wanted to play with the meaning of the word to represent the wide range of content the brand has and represents.
To achieve this I designed a hexagonal pattern to represent complexity and variety.
I further played with type, shapes and the interactivity of blacks and whites to unite the entire design.
- media and entertainment company for youth culture
- reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture.
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